An approach towards happy physicians.

Design as a concept has matured from a largely artistic endeavour to an arena where problem solving is taking the centre stage. Today’s designers are seen as the core essential elements who solve problems, beginning with technological and social problems to increasingly complex prospects.

When we look closely into the life of doctors it becomes very evident that their lifestyle is beyond comprehensions with various roles they play. To design a solution which is meaningful to them and the organisations they work for is task threaded with observation, research, patience, creativity and lots of coffee.

Design by default means convenience. And convenience is built by demolishing the clutter.  So the principle approach we take here is to observe and understand things by breaking them down – If you know what to look for, it becomes easier to design when you see it.

Before I make it any more nonfigurative, let me guide you through a process I followed while we were designing an Electronic Health Record solution for physicians which has been recognised for its usability by ‘The Usability People‘.

Some people think design means how it looks but of course, if you dig deeper it’s really how it works. -Steve Jobs

Make use of secondary data

There are many trusted sources from which you can get readily available information. I’ve chosen HIMSS EHR Usability Pain Point Survey as a starting point. The report clearly states the frustrations and associated functionalities which require a significant level of attention to encourage physician adoption.

If you are planning to switch EHR systems, which factors are influencing your decision?

System Functionality 67%
Cost 48%
Poor Customer Service 33%
Company Reputation 19%
Platform of Software (server/cloud) 18%
Lack of Certification (Meaningful use 2) 16%
Other 19%

67% of the respondents are dissatisfied with system functionality.

Multiple responses allowed

Source: 2014 EHR Survey; MPI Group/ Medical Economics

Results from HIMSS Usability Pain Point Survey

Reviewing Clinical Data

Multiple clicks 24%
Data placement